I came across the following quotation/advice recently. I think it applies to Wedding Photography as much as to anything else. Most importantly, it makes the distinction between value and price.
“It is unwise to pay too much, but it’s worse to pay too little. When you pay too much, you sometimes lose a little money – that’s all.
When you pay too little, you sometimes lose everything. Because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little, and getting a lot. It can’t be done!
If you buy from the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better.”
John Ruskin (1819 – 1900)